Aviary Product Explainer Video

Category
Animation, Design
About This Project

Specialists in information management product development, AVP challenged us with communicating the unique features of their new product to diverse audiences. With a feature set that partially aligns to existing popular media products, varied customer personas and goals, we had our work cut out for us. After hours of collaborative content writing, storyboarding, animating, and timed voice over integration, a concise and informative explainer video was born. Meet Avi, a quirky and charming little gull that hosts viewers on a tour of Aviary and some of its core feature sets and benefits.